The TTBurger launch may even promote snacks via a digital menu.
One of the nation’s first and most awarded hamburger joints, TTBurger, led by Chef Thomas Troisgros, takes one other step in the direction of the pioneering spirit that has at all times marked its historical past. On January twenty sixth, TTBurger launches its NFT, nicknamed NFTT, at Quinta Jazz, a traditional TT present in Leblon retailer now getting net 3.0. The present is free and all you want is a pc or cellular system and WiFi/4G – 5G. About 500 seats will likely be out there for the occasion, which additionally has ready rooms.
There will solely be 100 NFTTs at a value of R$250, which can give the purchaser a number of advantages reminiscent of getting the promotion’s unique burger at dwelling at the present, 3D burger anime, social compensation and lifetime branding. bodily shops.
For such a particular and unique mission, the burger created by chef Thomas Troisgros couldn’t be totally different. Inspired by the Surf and Turf meals motion, which mixes proteins from the sea and the land, the NFTT Burger comes with 180 grams of Premium Angus Blend, half-cured Jersey cheese, natural romaine lettuce, tomato and grilled shrimp salad coated in TT dressing. bread
The company accountable for the marketing campaign is Blin.my, which at all times had one purpose in thoughts for all mission developments: How can TT assist remodel the world by partaking society in a daring approach? The creation of NFTTs relies on a partnership with Block4, a fantech specializing in blockchain options for the leisure market.
“We consider and make investments closely in expertise, innovation and the pleasure of our clients. The metaverse, with its countless prospects for human connection, is a unprecedented place for us to construct communities. With this marketing campaign, we additionally wish to assist demystify the complexity they create round the matter, as a result of the steadiness between bodily and digital is the current and the future,” says André Meisler, CEO of TTBurger.
The launch additionally plans an vital social marketing campaign. For each NFT offered, ten kilograms of meals will likely be donated to Gastromotiva, a non-profit group based in 2006 by chef David Hertz that makes use of meals as a device for social transformation via meals safety initiatives and skilled coaching in the gastronomy market. . The donation will attain the mark of 1 ton of meals.
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Author: Marcelo Roncate
History scholar and retired service provider. He stays steadfast as a Bitcoin fanatic and a declared enemy of the monetary pyramids.