tiktoketization, Web 3.0 and the future of the creative economy

Thais Monteiro
September 8, 2022 – 6:00 a.m

At a time when content material manufacturing is popping to quick movies, additionally as a consequence of the perception of the platform itself for this sort of content material, and main influencers are beginning to spend money on NFTs and in the metaverse Felipe Castanhari goes in opposition to the grain. One of the producers of the first technology of youtubers, Castanhari bets on lengthy productions and sees Web 3.0 as a non-technical factor.

Felipe Castanhari invests in animation and his manufacturing group, and animators, to extend the high quality of his content material (Credit: Disclosure)

associatedMarketing on social media is changing

The evolution of “publi”: manufacturers join with influencers

Castanhari not solely produces lengthy movies for YouTube, but additionally has contracts with Netflix for authentic merchandise, comparable to collection. Mystery World, 2020. Its enterprise areas embrace licensed merchandise and advertising agreements. Recently, Castanhari entered right into a partnership with FTD Educação. Now, FTD Educação works as a reviewer of the movies produced by the station to verify the info and decide the high quality of the content material, whereas Castanhari is the model ambassador.

Naturally, that is the sort of part that’s most wanted as a result of of its reference to historic and scientific content material. Their technique for contemplating potential companions is to do intensive analysis on the firm, together with on suggestions websites, and consider in the product.

(Credit: Disclosure)

Ao Meio & Mensagem, the creator shares his opinion about the tiktoketization of social networks, Web 3.0 and its environment, comparable to NFTs and the metaverse and the tendencies of the content material creation market.

quick movies

Each social community has its viewers, area of interest and type, and I’ve no downside with new channels. We made quick movies with Vine and then the fad got here and went. TikTok is already the most consumed social community in the world. It is all the time fascinating even the abilities that got here from there. My query is to different social networks that, once they see that the quick format has change into fashionable, change their enterprise mannequin. I lately scrolled by my Instagram feed. Out of each 10 feedback, 9 had been movies. You can see that Instagram is altering lots and YouTube has gone to this mannequin with Shorts. I do not understand how far it’s a good suggestion as a result of they’re there [modas] cyclical.

Web 3.0: NFTs, VR and the Metaverse

I’m a fan of NFT. It was already there and they simply wrapped it up and despatched the relaxation. This 12 months it has already been confirmed that the hype has handed. These individuals could wish to cease themselves and that this market got here with the goal of earning profits and not making the rest; The artwork business is closed. Metaverse to me already existed however they wrapped it in paper and referred to as it one thing else. It was there earlier than and it was humorous. The metaverse got here out of software program in 1997. If that is the future, do I wish to be there? Is VR the future? I would not wager my cash on VR and NFT. VR works in a selected means and not for every type of content material. [O hype do VR e do NFT] The happiness lasted a couple of months as a result of it was boring, as a result of it stopped.

Analyzing info and historical past

Since my movies are all the time informative, I do not give my opinion. I attempt to make sincere movies and deal with the info impartially. Of course I’ve a place and pursuits and I’ve a motto on my channel. If there may be any info that isn’t agreed between the historians of my group – and historical past is full of this – I all the time attempt to present each side, giving choice to the narrative that normally values ​​individuals and life. There are tales that do not care about individuals dying. I all the time prioritize the human aspect of the story. I wish to deliver as a lot data and expertise as attainable. I’ll by no means make a proud mistake. If it is not clear, I all the time attempt to learn the way to repair it, change and study.

associatedLady Gaga sings at the inauguration of Joe Biden in the US

Political affect: the position of creatives in elections

New sources of revenue

I’ve to open the means for cash. I spend lots of cash doing what I do. I’ve a group of t-shirts, for instance, however my head all the time works otherwise. This is my greatest mistake. My merchandise are my movies and I all the time take into consideration articles. Those are my merchandise. You should dedicate your time to one thing else. When I do not dedicate myself to fascinated with enterprise issues, I find yourself getting confused on that aspect.


This broadcast struggle will form the leisure market considerably. We have already seen this battle on HBO and Discovery. We are nonetheless in the class of a number of providers which might be rising and some would not have an outlined enterprise mannequin and face challenges and some simply, like Amazon. When this market stabilizes, there’s a merger and some die. If that occurs, the quantity of the nation’s inhabitants on this platform will enhance, however it’s nonetheless small in comparison with the quantity of content material from overseas. Once that is stabilized, extra of the nation’s inside can be created. The extra merchandise, the extra alternatives to have the greatest stuff in the center to be made later. And once more, in about three years, the massive networks will understand that it was a mistake to be TikTok as a result of TikTok can be built-in and take its place and different networks will understand this and will come again to have a look at their foremost enterprise mannequin. If that does not occur, others will come out to do what Instagram is not.

Leave a Comment

Your email address will not be published. Required fields are marked *