The Gazette | Great communication with the public: Globo invests in TV 3.0 for 2024

The launch of TV 3.0 guarantees to vary the manner of manufacturing and viewing tv in Brazil, factors out the leaders of Globo de Mediatech and Planning.

PH Castro was certainly one of the invitees to the second day of lectures at the occasion. (Joao Vitor Castro)

Posted on October 20, 2022 at 3:05 PM

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The phrase “the future is close to” just about sums up the route of tomorrow’s tv. TV 3.0 know-how – to switch digital TV – is certainly one of Rede Globo’s bets for the yr 2024. The system is the evolution of all the issues already seen, not solely bringing enhancements in the high quality of sound and video, but additionally integration between the web, open TV. and the seer.

This progress is feasible because of the Intelligent Hub, which incorporates six parts: id, connectivity, knowledge, id, ecosystem and enterprise mannequin.

This proposal was on the agenda of the dialogue “Inside Globo’s Mediatech Lab – Expanding the Future”, given on Rede Gazeta final Wednesday (19) by PH Castro and Patrícia Rego, Globo’s leaders in the areas of Mediatech and Planning – Integration, respectively.

Other applied sciences have been additionally mentioned, reminiscent of the creation of bases to place in the metaverse and the creation of “Virtual Humans”. This know-how is a intelligent simulation approach for giving physique, voice and setting to written texts. According to Castro, there are additionally research being developed at the Mediatech Lab in the discipline of telejournalism.

The improvements are based mostly on higher interplay with viewers, based mostly on a singular and synchronous system with the wants of those that use it. That is to say, TV 3.0 may have many content material codecs, relying on the details about the particular person style that the system may have on the buyer.

In addition, there can be content material divided by area, so these pursuits can be seen when studying about the space. Complimenting Brazil’s id can be a spotlight of motion.


“We will shield the Brazilian philosophy and tradition. We are sturdy and we’ll stay so. If we do nothing, Facebook, Google will come and sweep all the things. Everything can be pasteurized.”

PH Castro

??Director of Globo de Mediatech- Affiliate


This innovation doesn’t solely come from attempting to create the uncommon, but additionally from the strategy of bringing and creating tomorrow. During the dialogue, PH Castro defended that one should discover a manner and lead, not simply wait. That is why, he added, Globo invested in TV 3.0.

The new system also needs to deliver improvements, reminiscent of a high-quality sound absorber and a buyer platform that’s comfortable and compact. The whole system was developed inside Globo’s innovation laboratory, often known as the MediaTech Lab.

According to Patrícia Rego, this innovation challenge at Rede Globo began in 2017, with the evaluation of the firm’s tradition and the creation of measures to facilitate innovation. One such instance is Mediatech Lab itself.


“In addition to clients, we’ve to fret about our staff.”

Patricia Rego

??Director of Globo de Planning – Affiliate


During the interview, Patrícia made some necessary factors of enchancment and defined Rede Globo’s new tradition. “Many firms, if they do not work, the largest failure is in the system, not in the individuals”, he affirmed. Therein lies the significance of recent approaches, inside change and a cautious concentrate on the future.

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Mikaella Mozer is a scholar of the twenty fifth Residency Course in Journalism at Rede Gazeta. This article was created below the supervision of the program’s content material editor, Andréia Pegoretti.

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