the future according to CES

“The solely factor that basically issues is what the consumer feels and experiences,” stated BMW CEO Oliver Zipes. keynote In prime time main up to the begin of CES 2023. The huge tech commerce present not too long ago rolled into Las Vegas in pressure, with 100,000 attendees and hundreds of recent merchandise, and one in every of the central themes was personalization and consumer expertise in the hyperworld. a know-how the place machines can exchange (nearly all) human interactions and duties.

The blurring of limitations between the bodily and the digital was evident in BMW’s presentation, which took itself into the future with the unveiling of a speaking and color-changing automotive. “The future of mobility is electrical, round and digital,” Oliver Zipes stated earlier than unveiling the iVision Dee idea automotive.


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