The exploration of innovation has reached a new degree, now it is the turn of Web 3.0

Since the starting of the phenomenon of globalization, the world has turn into more and more interconnected. A couple of years in the past, the web’s presence in on a regular basis life was restricted to googling, exchanging emails, and looking web sites. At the turn of the twenty first century, with the proliferation of social networks, every part turned sooner and extra dynamic, permitting the boundaries between content material producers and customers in the digital world to all however disappear. It is on this context that a new period begins: net 3.0.

The idea of this new age of the web is nonetheless imprecise, nonetheless, in keeping with the builders of the Ethereum platform, which is referenced by the tech market, it will be outlined as a new kind of on-line transactions and negotiations designed to facilitate the connection between two events . individuals, outdoors the conventional economic system. One of its primary options is decentralization, as customers personal their private information and actions on the community, and no entity or firm controls or mediates these transactions.

The Web 3.0 format is based mostly on a know-how known as blockchain, which is an up to date database shared by a number of computer systems on the similar community. Every time a transaction is added, it is known as a block, “block”, therefore the identify. Most blockchains are public, and customers can solely add information, not delete.

In the present mannequin, the primary downside is that many customers are tied to corporations and platforms that dictate how content material should be produced, consumed, how transactions should happen, and what content material every consumer can entry. It is on this context that some phrases which were heard continuously lately, equivalent to cryptocurrencies, NFTs, and Metaverse, emerged. But what is all this?


Cryptocurrencies are decentralized digital currencies that don’t depend on banks to function. The most well-known of these are Bitcoin, Ether from the Ethereum platform, Theter and USD coin.


NFT is the English Non-Fungible Token, an acronym for Non-Fungible Token, which represents a distinctive half that exists in the Internet. One case that has popped up on social media is the Bored Ape Yatch Club collection with monkey avatars. It is one of the most respected NFT collectibles on the market, and its consumers embody the names of celebrities like Neymar, Eminem, Paris Hilton, and different millionaires.


Metaverse is an interactive and immersive digital platform that mixes digital actuality with augmented actuality. Created by the firm Meta, which is additionally answerable for the creation of the social networks Facebook and Instagram and the messaging app WhatsApp. Last 12 months, along with advertising campaigns and retailer openings on the platform, it turned recognized for onboarding digital influencers and creating their avatars.

According to Josney Lara, a technologist at InfoWorker Tecnologia e Formação, it is simple that the Internet is more and more lively in all areas of social life. That’s why the want for professionals on this new format is much more pressing, and as a consequence, new careers are being born on this surroundings and others are adapting. According to him, the demand for professionals in cost of information, equivalent to information engineers and blockchain engineers, is almost definitely to extend. Legal points can even play a key function, as will professions involving e-commerce.

“This is one other new section of rising digital life that society might want to adapt to,” commented Josney, highlighting the vital function of corporations and public establishments in the problem of educating residents about these new applied sciences.

*Josney Rodriguez Laura Entrepreneur, Business Director of InfoWorker Tecnologia e Formação. Graduated in Information Systems and Health Technology from the Catholic University of Paraná (PUC-PR). Responsible for the formulation of the firm’s marketing strategy and gross sales technique.

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