The 12th BHB Food brings the Metaverse in food to its programming


On September 20, the Rebouças Convention Center in São Paulo will host the 12th BHB, the Forum for Innovations in Sustainable Food, Beverages and Supplements.

Yes, the debate, which discusses the most important subjects of well being, diet and advertising and marketing, is returning to the face-to-face format, three years after it introduced the theme “Food Revolution”.

In addition to a program stuffed with lectures, a Round Table and a Networking Arena, the occasion may have an exhibition area.

It will include elements, companies, consulting, tastings and startups showcasing revolutionary merchandise and options on the market.


But it doesn’t cease there. The novelty ready by Equilibrium Latam crew for this yr is BATTLE OF STARTUPS.

19 (nineteen) completely different manufacturers utilized, from which the combined jury chosen 5, which may have the alternative to carry out pitch 5 minutes throughout the occasion schedule. Selected: Mandala Specialty Foods, Push Matchá, Bloom Brasil, Pinati and Chock.

The public, round 400 advertising and marketing and innovation professionals from key sectors in Brazil, vote in actual time, and the profitable firm will obtain two awards for companies that collectively correspond to 60,000 reais.

Some of the audio system confirmed in the content material part are:

– Damaris Shabuder – Anthropologist ATARA: talks about the relationship between human conduct and style “the organ of style shouldn’t be the tongue”;

– Fabiana Vanchetto from the Research Institute Mint Bringing you knowledge on Gen Z conduct such as you’ve by no means seen earlier than.

– Bete Marin da Hype 50+ Consulting shares the behavioral knowledge of the silver technology that injects some huge cash into the market;

– Flavia Franco da Cruz presents unprecedented analysis from the Pesquiza Institute MIND MINERS: about snacks amongst different market information;

– Murillo Moura da holding Brazilian, feedback on state of affairs and tendencies e-commerce food;

– The Media App Team TikTok: teaches how and why to use social media for brand new merchandise and types.

Check out the schedule under.

8:30 to 9:00
Accreditation and go to to the model space

9:00 to 10:40 – 1st BLOCK

– “The organ of style shouldn’t be the tongue” – a mirrored image on the relationship between man and style – Damaris Shabuder – ATARA

– A cauldron of style and well being in the dietary drinks and dietary supplements market – Cynthia Antonaccio CEO of Equilibrium Latam / BHBFOOD

– Health and flavors. how client data helps the improvement of dietary supplements and purposeful meals – Daniela OSTI & Giuliana Chiaparini – Givaudan

– INCRIBLE Case – What modified with BRAND transformation – Camille LAU – Incredible –JBS

10:40 to 11:10
Coffee break community

11:10 to 12:30 – 2nd block

– Generation Z – What do you consider style, well being and sustainability? Fabiana Vanchetto – MINTEL Research Institute

– Silver market. How to talk with the 50+ neighborhood? Bete Marin – Hype50+ Consulting and MV Marketing

– Probiotics, a Science-Based Approach to Support Gut Health (International Video Lecture with Portuguese Subtitles) Dorte Eskessen Cr. Hansen

– What does a nutritionist suppose and wish about the most important food classes? Carol Godoy – Equilibrum Latam Nutrition Academy

12:30 to 2:00 p.m


14:00 to 16:20 – third BLOCK

– Responsible enterprise and entrepreneurship in food deserts. Lorena Coimbra – FoodTech – UNIDO Mentor

– A ROUNDTABLE. Sustainability Communication – Are certifications price it? Tania Saciotto – EU RECICLO, María Eduarda Lemos – SBV (Brazilian Vegetarian Union), Kobe Cruz – ORGANIS and Natasha de Padua – UPYCLING and Cinthia Gherardi – Sistema B

– Creating a world of sustainable diet. the function of extension shelf life in lowering food waste – Aline Yamabe – Carey

snacks – Unprecedented Research on Brazilian Snacking Habits – Caroline Martinel and Flavia Franco Cruz – MIND MINERS Research Institute

e-commerce food – present state of affairs and most important tendencies – Murilo Moura – Americanas. with

16:20 to 16:40
Interval for community

16:40 to 18:00 – 4th block


Food Brands – Welcome to TIK TOK! – Lucas Barcelos Longo and Guillerme Dominguez – Time Tik Tok

– Food Market and Metaverse – what to count on? Stella Pirani – Wunderman Thompson Agency


Tickets are on sale at


Location: Rebouças Convention Center

Address: Avenida Rebouças, 600, Pinheiros São Paulo, SP

Date: September 20, 2022

Hours: 8:30 a.m. to 6:30 p.m

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