Samsung highlights the Galaxy S22 5G Violet in a new campaign

Samsung Galaxy S22 5G

In the center of the yr, dance followers on the Internet obtained acquainted with the supreme actuality: Let’s Dance with Nightography, developed by Samsung in partnership with Fbiz, basically works with TikTok based mostly on all languages ​​of GenZ’s favourite social community. And to proceed this dialog with the public, Samsung presents “Let’s Dance” champion Allan Jeon in his first campaign as a part of the model’s influencer staff, Team Galaxy, an award given completely to the winner of the actuality present. In the communication occasion, the star highlights the new purple coloration Galaxy S22 5G1 2.

“Samsung is at all times attentive to the wants and wishes of individuals, together with the viewers of Generation Z, who’ve at all times lived in a digital world, have been linked and valued self-expression. That’s why we have chosen Allan Jeon, winner of Let’s Dance and a new member of Team Galaxy, to introduce the Galaxy S22 5G Violet,” says Mario Sousa, Senior Marketing Director of Mobile Experience at Samsung Brazil.

Combining the new model of the line with the fashion and theme of Samsung’s actuality present, the campaign was born from an Fbiz survey that assesses the energy, relevance and extent to which the trendy purple coloration is positively altering GenZ’s day after day. . Articles that result in a movie starring Allan Jeon, whose construction was impressed by TikTok and its looping movies, which begin and finish round the second he turned the champion of Let’s Dance.

In the movie, Allan leaves the studio of the actuality present with a Samsung Galaxy S22 5G Violeta in hand and dances in the streets, assembly different Let’s Dance members corresponding to Serekha, Gu Henrique, Jessie Shen and Tyce Pires, whose lives are contaminated with the power of the purple model of the model’s novelty.

“We are very pleased with the branding and product initiatives we’re growing in partnership with Samsung: all of them have synergy, coherence and, above all, a concentrate on the relevance of the narrative to the targets we join with,” says Eliana Ricci, director of Fbiz Business.

The movie was created by Fbiz, produced by Estúdio Mol, directed by Rodrigo Rossi and options the AnotherBag Z by Another Place, the results of a partnership between Samsung and the model. The second yr in a row of this partnership resulted in a new 18-piece assortment impressed by the Galaxy Z Flip4 5G1 3 foldable smartphone, and the bag that was made for the gadget will be seen in the movie. Learn extra about the partnership at this hyperlink.

The campaign additionally consists of developments on main platforms in the digital setting and motion by influencers with content material that highlights the full potential of the new Galaxy S22 5G coloration on their official profiles.

Watch the Galaxy S22 5G Violet campaign movie starring Nightography winner Allan Jeon under.

1 Enabled for 5G know-how. Actual velocity might differ by nation, service and person setting. Check along with your service for availability and particulars. Download and streaming speeds might differ relying on content material supplier, server connection, and different elements.

2 Due to the problems with technological innovation and sustainable consumption, Samsung not offers a charger with a plug in the product field (USB-C case solely), nevertheless, when buying related gadgets, the client has the proper to change the charger for a free outlet. . Redemption will be submitted inside 30 days from the bill date. Delivery is made to the buyer’s tackle. See full rules at

3 You might discover a crease in the heart of the house display screen. This is a pure characteristic of a smartphone.

Technical passport

Title: Extraordinary Touch

Advertiser: SAMSUNG

Product: electronics

Agency: Fbiz

CEOs: Fernand Alphen and Paulo Loeb

Executive Creative Director: Marcello Fedrizzi

Creative Director: Maicon Pinheiro

Associate Creative Director: Bianca Agnelli

Art path: Pedro Stancate

Editor: Gustavo Torres

RTVC/ Artbuyer: Aline Fernandez, Giselle Miranda

Operations: Breno Amorim, Julia Tartaro

Planning: Rodrigo Vieira, Guillerme Payola

Media: Eduardo Couto, Marcela Viana, Ana Deolindo, Guillerme Pinotti, Fernando Ruiz, Camilla Pontes, Rafael Guedes, Mateus Porteles, Leticia Nunez

Intelligence: Larisa Sitta, Pamela Silva, Luis Felipe

Insights: Rodrigo Doval, Maria Farnettani

Business: Eliana Ricci, Rafael Varella, Bruna Trevisan and Victoria France
PR: Otavio Almeida and Bruno Sparvolli

Manufacturer: Mol

Executive Producers: Galileo Giglio and Joaquim Carriso

Contact individual: Bianca Medina

Director: Rodrigo Rossi

Assistant director: Taruma Luis

Shooting board: Renato Machado

Cinematographer: Wilson Velasco

1st Assistant Cameraman: Luan Andrade

1st assistant cameraman: Giovanna Gil

Lumberjack: Marcio Sousa

Production: Thais Correa

Artistic director: Tita Cestari

Artistic assistant: Danylo Barbosa

Object of manufacturing: Ana Paula Lobo

Costume designer: Natasia Gulusyan

Producer: Gislane Pimentel

Place of manufacturing: Karla Tavarez

Sound producer: Satellite Audio

Musical path: Roberto Coelho, Quito Siqueira and Hurso Ambrifi

Assistants: Fernanda Costa, Renata Shincariol and Daniel Chasen

Music Production: Roberto Coelho, Hurso Ambrifi, Thiago Colli, Mike Vlcek, Charlie Coombs, Coitti and Lucas Carvalho

Pitching: Carla Cornea, Vitor Moraes, Ian Sierra, Arthur Dossa, Renan Marquez

Finishing assistant: Oleksandr Avicenna

Production coordination: Camila Guedes, Leticia Oliveira, Bea Vieira, Bruna Isidore and Joao Piccoli

Photographer: Kadu Maya

Executive Producer: Patricia Benetti

Samsung Brazil Customer: Mario Souza, Lucia Bittar, Maria Fernanda Baker, Adriana Aboud, Joao Quintino, Rafaela Nunes and Camila Isabel

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