This campaign is the primary to characteristic Allan Jeon, the champion of Samsung’s Let’s Dance with Nightography actuality present.
actuality Let’s Dance with Nightographywas identified to bounce followers on the Internet in the midst of the yr, developed Samsung in partnership with fbiz primarily engaged on TikTok, based mostly on your entire language of GenZ’s favourite social community. And to proceed this dialog with the general public, Samsung presents a champion let’s dance, Allan Jeon, in his first campaign as a part of the model’s influencer crew, Team Galaxy, a prize awarded completely to the winner of the truth present. In the communication occasion, the star highlights the brand new purple colour Galaxy S22 5G1 2.
“Samsung is at all times attentive to the wants and wishes of individuals, together with the viewers of Generation Z, who’ve at all times lived in a digital world, have been related and valued self-expression. That’s why we have chosen Allan Jeon, winner of Let’s Dance and a brand new member of Team Galaxy, to introduce the Galaxy S22 5G Violet,” says Mario Sousa, Senior Marketing Director of Mobile Experience at Samsung Brazil.
Combining the brand new model of the road with the type and theme of Samsung’s actuality present, the campaign was born from an Fbiz survey that assesses the facility, relevance and extent to which the trendy purple colour is positively altering GenZ’s each day. . Articles that result in a movie starring Allan Jeon, whose construction was impressed by TikTok and its looping movies, which begin and finish across the second he turned the champion of Let’s Dance.
In the movie, Allan leaves the studio of the truth present with a Samsung Galaxy S22 5G Violet in hand and dances by way of the streets assembly different contestants let’s danceequivalent to Cereja, Guu Henrike, Jessie Shen and Thays Pires, whose lives are polluted by the power of the model’s new Violet model.
“We are very happy with the branding and product initiatives we’re growing in partnership with Samsung: all of them have synergy, coherence and, above all, a concentrate on the relevance of the narrative to the targets we join with,” says Eliana Ricci, director of Fbiz Business.
The movie was created by Fbiz, produced by Estúdio Mol, directed by Rodrigo Rossi and options the AnotherBag Z by Another Place, the results of a partnership between Samsung and the model. The second consecutive yr of this partnership introduced a brand new assortment of 18 merchandise impressed by the foldable Galaxy Z Flip4 5G smartphone.13 and the bag that was made for the gadget could be seen within the movie. Read extra in regards to the partnership on the hyperlink.
The campaign additionally contains developments on main platforms within the digital surroundings and motion by influencers with content material that highlights the complete potential of the brand new Galaxy S22 5G colour on their official profiles.
1 Supports 5G know-how. Actual pace might fluctuate by nation, service and consumer surroundings. Check along with your service for availability and particulars. Download and streaming speeds might fluctuate relying on content material supplier, server connection, and different components.
two Due to problems with technological innovation and sustainable consumption, Samsung not offers a charger with a plug within the product field (USB-C case solely), nevertheless, when buying eligible units, the buyer has the best to redeem the charger for free. fork. Redemption could be submitted inside 30 days from the bill date. Delivery is made to the shopper’s deal with. See the complete textual content of the availability at www.samsungparavoce.com.br.
3 You can see a crease within the heart of the house display screen. This is a pure characteristic of a smartphone.
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Eduardo “Sgt Rock 1967” Rocha is the creator of Nós Nerds! Computer technician, avid and skilled gamer.