The six-color model invitations the public to attract inspiration from the digital world to paint actual life.
Have you ever imagined an total digital universe the place you might be, do and construct no matter you need? In current years, the improvement of latest applied sciences has performed an necessary position in what we all know as the Metaverse. Inspired by this world, Risqué, the nail polish market chief and owned by Brazil’s Coty Group, presents its new collection, Nosso Metaverso, which explores a world stuffed with potentialities and colours. Through the collection, the model invitations everybody to expertise totally different variations of themselves in the digital world and produce them to actual life with out worry or judgment, encouraging freedom of expression.
On e Roteando, Meu Avatar, Minhas Regras, Cripto Rosa, Hitou Na NFT, Start No Seu Poder, and Preconceito Flopou nail polishes make up the new collection, which options six unreleased shades. and lotions that assure excessive power and protection, fast drying and a hypoallergenic components freed from allergens, in addition to the total Risqué vary. In addition, the new collection can be cruelty-free, licensed by Cruelty Free International’s Leaping Bunny program, the greatest world cruelty-free assure, proving it’s in opposition to animal testing.
“The new collection conveys the futuristic improvements in the tendencies of our society, for instance via vibrant and saturated shades. We proceed to comply with new expertise developments and broaden our portfolio, introducing extra coloration choices to our customers and inspiring stereotype breaking in each actual and digital worlds. It’s in our palms to create a extra colourful and various universe,” says Regian Bueno, vice chairman of promoting at Grupo Coty.
Metaverse, being an idea that blends augmented actuality and digital environments, might be understood as an expertise in a digital house, however with real-life influences, as a door connecting new worlds. Based on this premise, the model together with Ampfy developed the slogan behind the marketing campaign, “Be inspired by the digital world to paint actual life.”
Riske additionally believes in the have to unleash the creativeness, join and create a community of concepts and those who come collectively, even somewhere else. With a universe of potentialities the place only one coloration would not outline anybody, it is doable to establish your self nonetheless you need, change your fashion, be your self, and don’t have any boundaries to precise your self with coloration.
Connecting the actual and the digital
As a technique of bridging the two worlds, Riske took inspiration from the digital and trendy universe with social media expressions to create totally different nail polish names.
For instance, “On and Routing”, which refers to the standing of being “on-line” and lengthening. “My Avatar, My Rules,” which alludes to the standard phrase “My Body, My Rules,” has moved right into a digital world the place our bodies are avatars. From the title “Crypto” is the time period “Pink Crypto” given to digital currencies, and “Hitou na NFT” which brings the time period “hitou” means to succeed or attain the pinnacle of the aim, and NFT is an asset that serves is as the digital id of a novel object. Finally, “Start No Seu Poder” brings the concept of ”beginning” your energy and “Preconceito Flopou” in the sense of prejudice failing.
Discover new colours.
Connected and route.
Risqué On and Roteando nail polish has a inexperienced coloration and a creamy texture.
My Avatar, My Rules.
The Risqué Meu Avatar, Minhas Rules nail polish has a blue coloration and a creamy texture.
Risqué Cripto Rosa nail polish has a pink coloration and a creamy texture.
Hitou in NFT.
Risqué Hitou Na NFT nail polish has a blush pink coloration and a creamy texture.
Start together with your power.
Risqué Start No Seu Poder nail polish has a coral coloration and a creamy texture.
Preconceito Flopou nail polish has a yellow coloration and a creamy texture.