Nissan uses the metaverse to power customer experiences

For Nissan, the metaverse represents a brand new platform to advance its company objective of driving innovation to enrich prospects’ lives and uncover new methods to serve them.

“Metaverse affords extremely new, thrilling and beneficial alternatives for Nissan. We need to use this expertise and uncover what the future holds. So it is actually thrilling to get our prospects concerned on this journey,” stated Coralie Musy, Vice President of Brand & Customer Experience. Nissan in Africa, Middle East, India, Europe and Oceania (AMIEO).

How can the auto business uncover the metaverse?

For the automotive business, the metaverse presents implausible alternatives, from car growth and manufacturing to after-sales service and assist. Nissan, for instance, is already utilizing augmented actuality and digital actuality applied sciences to develop and consolidate the design of its future autos. Designers from model studios round the world work just about to analyze prototypes, work together and even make adjustments in actual time. Technology makes conversations extremely straightforward and accelerates the approval course of to transfer into growth.

Metaverse additionally opens up new methods to empower groups by augmenting manufacturing processes with blended actuality. In addition, firms may also use the metaverse to construct digital showrooms so that customers can find out about autos by immersive and actually distinctive experiences.


Nissan acknowledges that prospects are more and more searching for thrilling improvements. That’s why his newest initiatives round the world are exploring how metaversion can do exactly that.

In May 2022, Nissan launched the Nissan Sakura, an all-electric mini-segment automobile that’s unique to Japan, each in the metaverse and in the actual world. As a part of the expertise, VRChat customers from round the world may discover the digital Nissan Sakura Driving Island, the place they may take the automobile for a digital take a look at drive and even cost it whereas having fun with tea and conventional Japanese sweets.

Earlier this yr, Nissan developed a marketing campaign in the UK to launch the new Nissan Ariya electrical automobile in the metaverse. Nissan commissioned 5 native artists from totally different areas to create electrified, clean-air variations of their cities: Birmingham, London, Leeds, Liverpool and Manchester.

After that, customers can enter the metaverse by the Nissan Electrified Lab, accessible by way of a desktop pc or smartphone, the place customers can work together with a digital model of the Nissan Ariya and enter by a portal to go to cities.

In one other undertaking, Nissan Italia introduced Metaverso e-POWER on the Decentraland digital actuality platform. Users shall be in a position to uncover the new e-POWER engine and uncover the primary traits of the electrified Nissan Qashqai.

A particular avatar welcomes you to the Nissan showroom, taking customers on an interactive expertise to find out about the e-POWER engine and the interior workings of the Qashqai. Users can even give you the chance to participate in guided studying experiences the place they will study extra about the advantages of this new powertrain and enter a contest to win a 24-hour Qashqai take a look at drive at bodily dealerships. Additionally, they will additionally buy merchandise to customise their digital avatars as extra rewards for collaborating.

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