Nestlé Purina PetCare moves category management strategy to Metaverse with Blue Yonder and 3DVR solutions

St. LOUIS & SCOTTSDALE, Arizona & BRISBANE, Australia 1/24/2023 –

America’s main pet care firm innovates with category management capabilities from Blue Yonder and 3D visualization from 3DVRS.

To improve buyer expertise and satisfaction, retailers try to present a customized assortment and easy-to-understand product show of their shops. That’s why Nestlé Purina Petcare, a number one pet merchandise producer, efficiently carried out Blue Yonder’s category management resolution built-in with 3DVR Solutions’ 3D Virtual Reality know-how (3DVRS) to assist its pet care companions.

Purina is the #1 pet care firm within the US, providing greater than 20 manufacturers throughout the US and feeding 51 million canine and 65 million cats yearly. Purina supplies planograms to retail companions to design cabinets to promote merchandise that meet buyer wants. However, with restricted journey throughout the Covid-19 lockdown, his colleagues wanted another approach to work with their colleagues remotely to replicate essential duties that will in any other case be executed in a bodily planogram or storefront.

3DVRS’s progressive Retail Visualization Suite (RVS) digital actuality (VR) headset resolution combines Blue Yonder planogram knowledge with the most recent digital actuality headset to present a completely interactive networked avatar-based merchandising resolution. This built-in resolution brings individuals from all over the world a shared expertise within the metaverse the place they will plan, current and work together. The built-in resolution is now obtainable to different corporations wanting to deal with comparable challenges.

Thanks to this built-in resolution, Purina has achieved a number of vital benefits:

  • It eradicated the necessity to be in a brick-and-mortar retailer to make shelf selections, bringing individuals collectively within the metaverse, which in flip decreased the environmental influence of much less journey and decreased coaching prices.

  • Reduced shelf design time utilizing an interactive planogram earlier than shifting precise product.

  • Actual components are concerned in shelf planning.

  • Collaborated with retailers to enhance the in-store buyer journey and share finest practices globally.

“The integration of 3DVRS with Blue Yonder affords flexibility, pace and scale, enabling us to successfully deploy throughout the enterprise. The evolution from desktop digital actuality to networked avatars within the RVS VR Headset resolution was seamless. Now we are able to nearly maintain conferences within the metaverse, work together with retailer layouts, merchandise and improvements, permitting us to be on the forefront,” mentioned Purina Training Manager Gene Feldman.

Together, Blue Yonder’s category management and 3DVRS RVS VR headset solutions have enabled Purina’s retail companions to make quicker, extra correct and localized placement selections to assist their clients discover the merchandise they want. offering higher procuring and service. .

“Purina is a unbelievable accomplice for innovation as they’re at all times on the lookout for the most recent know-how to give their enterprise an edge. The challenges they introduced transcended technological boundaries. Our integration with Blue Yonder provides us the power to help nice corporations like Purina. It’s nice to carry new applied sciences to market that make an actual distinction. It’s superb what we have achieved collectively thus far, however I really feel there’s much more to come,” mentioned Nigel Hemer, CEO and founding father of 3DVR Solutions.

“Working with 3DVRS has allowed us to carry Blue Yonder planograms to life within the metaverse, the place customers can store, assessment, work together and meet as avatars to provide cabinets that meet buyer wants. This is know-how at its finest, and Purina was one of many first corporations to make the most of it. By making a tradition of innovation and thought management throughout the group, Purina is constructing an incredible office for its retail companions and associates,” mentioned Philip Teschemacher, company vp of producing for Blue Yonder in EMEA.

Additional sources:

About Nestle Purina PetCare

Nestlé Purina PetCare creates richer lives for pets and the individuals who love them. Founded in 1894, Purina has helped canine and cats dwell longer, more healthy lives by offering science-based dietary improvements.

Purina makes a number of the most trusted and in style pet care merchandise on this planet, together with Purina Cat Chow, Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our greater than 8,700 associates throughout the U.S. are happy with our trusted manufacturers of pet meals, care and litter, feeding 51 million canine and 65 million cats annually. Purina’s greater than 500 scientists, veterinarians and animal care professionals guarantee our dedication to unsurpassed high quality and vitamin. Purina promotes accountable animal care by our scientific analysis, our merchandise and our help of animal-related organizations.

Over the previous 5 years, Purina has donated greater than $150 million to organizations that carry collectively and take care of individuals and pets, in addition to those who assist our communities and the setting thrive. Purina is a part of Nestlé, a worldwide chief in vitamin, well being and wellness. For extra data, go to or enroll right here for the most recent Purina information.

About 3DVR Solutions

As Blue Yonder’s international know-how accomplice for 10 years, 3DVRS makes use of Blue Yonder planogram and CAD knowledge storage to create extremely visible 3D environments, enabling retailers and suppliers to plan, design and reply to quickly altering market situations. 3DVR’s distinctive digital actuality resolution design affords automation, pace and scale with out the dependencies and inherent prices. 3DVR helps Blue Yonder clients worldwide, together with Microsoft Azure clients.

About Blue Yonder

Blue Yonder is a worldwide chief in digital provide chain transformation and cross-channel commerce implementation. Our end-to-end cognitive enterprise platform allows retailers, producers and logistics corporations to higher meet buyer demand from planning to supply. With Blue Yonder, you may join your knowledge, provide chain and retail operations to unlock new enterprise alternatives and drive automation, management and orchestration to make extra worthwhile and sustainable enterprise selections. Blue Yonder – Realize your

Blue Yonder is a trademark or registered trademark of Blue Yonder Group, Inc. Any model title, services or products talked about herein utilizing the title “Blue Yonder” is a trademark and/or property of Blue Yonder Group, Inc. All different firm and product names could also be logos, registered logos or service marks of the businesses with which they’re related.

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Blue Yonder Public Relations Contacts:

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Phone: +1 480-308-3037,


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