Nestlé Purina PetCare moves category management strategy to Metaverse with Blue Yonder and 3DVR solutions

America’s main pet care firm innovates with category management capabilities from Blue Yonder and 3D visualization from 3DVRS.

St. LOUIS & SCOTTSDALE, Arizona and BRISBANE, Australia, January 24, 2023.–(BUSINESS WIRE)– To improve buyer expertise and satisfaction, retailers try to present customized assortment and easy-to-understand product shows of their shops. That’s why Nestlé Purina Petcare, a number one pet merchandise producer, efficiently applied Blue Yonder’s category management answer built-in with 3DVR Solutions’ 3D Virtual Reality expertise (3DVRS) to assist its pet care companions.

Purina is the #1 pet care firm within the US, providing greater than 20 manufacturers throughout the US and feeding 51 million canine and 65 million cats yearly. Purina gives planograms to retail companions to design cabinets to promote merchandise that meet buyer wants. However, due to restricted journey throughout the COVID-19 lockdown, his colleagues wanted another approach to work remotely with their colleagues to duplicate necessary duties that may in any other case be finished in entrance of a bodily planogram or in a desktop store.

3DVRS’s modern Retail Visualization Suite (RVS) digital actuality (VR) headset answer combines Blue Yonder planogram knowledge with the newest digital actuality headset to present a completely interactive networked avatar-based merchandising answer. This built-in answer brings individuals from all over the world a shared expertise within the metaverse the place they’ll plan, current and work together. The built-in answer is now obtainable to different corporations wanting to deal with related challenges.

Thanks to this built-in answer, Purina has achieved a number of necessary benefits:

  • It eradicated the necessity to be in a brick-and-mortar retailer to make shelf choices, bringing individuals collectively within the metaverse, which in flip lowered the environmental affect of much less journey and lowered coaching prices.

  • Reduced shelf design time utilizing an interactive planogram earlier than transferring precise product.

  • Actual elements are concerned in shelf planning.

  • Collaborated with retailers to enhance the in-store buyer journey and share greatest practices globally.

“The integration of 3DVRS with Blue Yonder presents flexibility, velocity and scale, enabling us to successfully deploy throughout the enterprise. The evolution from desktop digital actuality to networked avatars has been seamless within the RVS VR headset answer. Now we will nearly maintain conferences within the metaverse, work together with retailer layouts, merchandise and improvements, permitting us to be on the forefront,” mentioned Gene Feldman, Purina’s coaching supervisor.

Together, Blue Yonder’s category management and 3DVRS RVS VR headset solutions have enabled Purina’s retail companions to make sooner, extra correct and localized placement choices to assist their clients discover the merchandise they want. offering higher buying and service. .

“Purina is a unbelievable accomplice for innovation as they’re at all times in search of the newest expertise to give their enterprise an edge. The challenges they introduced pushed the boundaries of expertise. Our integration with Blue Yonder offers us the power to assist massive corporations like Purina. It’s nice to carry new applied sciences to market that make an actual distinction. It’s wonderful what we have achieved collectively, however I really feel there’s much more to come,” mentioned Nigel Hemer, CEO and Founder of 3DVR Solutions.

“Working with 3DVRS has allowed us to carry Blue Yonder planograms to life in a metaverse the place customers can commerce, analyze, work together and meet as avatars, providing cabinets that meet buyer wants. This is expertise at its greatest. and Purina was one of many first corporations to capitalize on it. By making a tradition of innovation and thought management all through the group, Purina is constructing an awesome office for its associates and retail companions,” mentioned Philip Teschemacher, company vp of Manufacturing for Blue. There in EMEA.

Additional sources:

About Nestle Purina PetCare

Nestlé Purina PetCare creates richer lives for pets and the individuals who love them. Founded in 1894, Purina has helped canine and cats stay longer, more healthy lives by offering science-based dietary improvements.

Purina makes a few of the most trusted and fashionable pet care merchandise on the planet, together with Purina Cat Chow, Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our greater than 8,700 associates throughout the U.S. are happy with our trusted manufacturers of pet meals, care and litter, feeding 51 million canine and 65 million cats annually. Purina’s greater than 500 scientists, veterinarians and animal care professionals guarantee our dedication to unsurpassed high quality and diet. Purina promotes accountable animal care by means of our scientific analysis, our merchandise and our assist of animal-related organizations.

Over the previous 5 years, Purina has invested greater than $150 million in organizations that carry collectively and look after individuals and pets, in addition to people who assist our communities and the surroundings thrive. Purina is a part of Nestlé, a world chief in diet, well being and wellness. For extra data, go to or join right here for the newest Purina information.

About 3DVR Solutions

As Blue Yonder’s international expertise accomplice for 10 years, 3DVRS makes use of Blue Yonder planogram and CAD knowledge storage to create extremely visible 3D environments, enabling retailers and suppliers to plan, design and reply to quickly altering market situations. 3DVR’s distinctive digital actuality answer design presents automation, velocity and scale with out the dependencies and inherent prices. 3DVR helps Blue Yonder clients worldwide, together with Microsoft Azure clients.

About Blue Yonder

Blue Yonder is a world chief in digital provide chain transformation and cross-channel commerce implementation. Our end-to-end cognitive enterprise platform allows retailers, producers and logistics corporations to higher meet buyer demand from planning to supply. With Blue Yonder, you may join your knowledge, provide chain and retail operations to unlock new enterprise alternatives and drive automation, management and orchestration to make extra worthwhile and sustainable enterprise choices. Blue Yonder – Realize your potential

Blue Yonder is a trademark or registered trademark of Blue Yonder Group, Inc. Any model title, services or products talked about herein utilizing the title “Blue Yonder” is a trademark and/or property of Blue Yonder Group, Inc. All different firm and product names could also be logos, registered logos or service marks of the businesses with which they’re related.

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