Nestlé Purina PetCare moves category management strategy to Metaverse with Blue Yonder and 3DVR solutions

To improve buyer expertise and satisfaction, retailers attempt to present a customized assortment and easy-to-understand product show of their shops. That’s why Nestlé Purina Petcare, a number one pet merchandise producer, efficiently applied Blue Yonder’s category management answer built-in with 3DVR Solutions’ 3D Virtual Reality expertise (3DVRS) to assist its pet care companions.

Purina is the #1 pet care firm within the US, providing greater than 20 manufacturers throughout the US and feeding 51 million canines and 65 million cats yearly. Purina supplies planograms to retail companions to design cabinets to promote merchandise that meet buyer wants. However, with restricted journey throughout the Covid-19 lockdown, his colleagues wanted another means to work with their colleagues remotely to replicate important duties that may in any other case be carried out in a bodily planogram or storefront.

3DVRS’s revolutionary Retail Visualization Suite (RVS) digital actuality (VR) headset answer combines Blue Yonder planogram knowledge with the newest digital actuality headset to present a completely interactive networked avatar-based merchandising answer. This built-in answer brings individuals from around the globe a shared expertise within the metaverse the place they will plan, current and work together. The built-in answer is now out there to different corporations trying to deal with comparable challenges.

Thanks to this built-in answer, Purina has achieved a number of vital benefits:

  • It eradicated the necessity to be in a brick-and-mortar retailer to make shelf choices, bringing individuals collectively within the metaverse, which in flip diminished the environmental impression of much less journey and diminished coaching prices.

  • Reduced shelf design time utilizing an interactive planogram earlier than shifting precise product.

  • Actual elements are concerned in shelf planning.

  • Collaborated with retailers to enhance the in-store buyer journey and share finest practices globally.

“The integration of 3DVRS with Blue Yonder affords flexibility, pace and scale, enabling us to successfully deploy throughout the enterprise. The evolution from desktop digital actuality to networked avatars within the RVS VR Headset answer was seamless. Now we are able to just about maintain conferences within the metaverse, work together with retailer layouts, merchandise and improvements, permitting us to be on the forefront,” mentioned Purina Training Manager Gene Feldman.

Together, Blue Yonder’s category management and 3DVRS RVS VR headset solutions have enabled Purina’s retail companions to make sooner, extra correct and localized placement choices to assist their prospects discover the merchandise they want. offering higher purchasing and service. .

“Purina is a unbelievable associate for innovation as they’re at all times in search of the newest expertise to give their enterprise an edge. The challenges they introduced transcended technological boundaries. Our integration with Blue Yonder provides us the power to assist nice corporations like Purina. It’s nice to convey new applied sciences to market that make an actual distinction. It’s wonderful what we have achieved collectively to this point, however I really feel there’s much more to come,” mentioned Nigel Hemer, CEO and Founder of 3DVR Solutions.

“Working with 3DVRS has allowed us to convey Blue Yonder planograms to life within the metaverse, the place customers can store, evaluate, work together and meet as avatars to provide cabinets that meet buyer wants. This is expertise at its finest, and Purina was one of many first corporations to benefit from it. By making a tradition of innovation and thought management throughout the group, Purina is constructing an excellent office for its retail companions and associates,” mentioned Philip Teschemacher, company vice chairman of producing for Blue Yonder in EMEA.

Additional assets:

About Nestle Purina PetCare

Nestlé Purina PetCare creates richer lives for pets and the individuals who love them. Founded in 1894, Purina has helped canines and cats stay longer, more healthy lives by offering science-based dietary improvements.

Purina makes a few of the most trusted and widespread pet care merchandise on the planet, together with Purina Cat Chow, Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our greater than 8,700 associates throughout the U.S. are happy with our trusted manufacturers of pet meals, care and litter, feeding 51 million canines and 65 million cats every year. Purina’s greater than 500 scientists, veterinarians and animal care professionals guarantee our dedication to unsurpassed high quality and vitamin. Purina promotes accountable animal care by way of our scientific analysis, our merchandise and our assist of animal-related organizations.

Over the previous 5 years, Purina has invested greater than $150 million in organizations that convey collectively and look after individuals and pets, in addition to people who assist our communities and the surroundings thrive. Purina is a part of Nestlé, a worldwide chief in vitamin, well being and wellness. For extra data, go to or enroll right here for the newest Purina information.

About 3DVR Solutions

As Blue Yonder’s world expertise associate for 10 years, 3DVRS makes use of Blue Yonder planogram and CAD knowledge storage to create extremely visible 3D environments, enabling retailers and suppliers to plan, design and reply to quickly altering market circumstances. 3DVR’s distinctive digital actuality answer design affords automation, pace and scale with out the dependencies and inherent prices. 3DVR helps Blue Yonder prospects worldwide, together with Microsoft Azure prospects.

About Blue Yonder

Blue Yonder is a worldwide chief in digital provide chain transformation and cross-channel commerce implementation. Our end-to-end cognitive enterprise platform allows retailers, producers and logistics corporations to higher meet buyer demand from planning to supply. With Blue Yonder, you will join your knowledge, provide chain, and retail operations to unlock new enterprise alternatives and drive automation, management, and orchestration to make extra worthwhile and sustainable enterprise choices. Blue Yonder – Realize your

Blue Yonder is a trademark or registered trademark of Blue Yonder Group, Inc. Any model title, services or products talked about herein utilizing the title “Blue Yonder” is a trademark and/or property of Blue Yonder Group, Inc. All different firm and product names could also be emblems, registered emblems or service marks of the businesses with which they’re related.

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