Nestlé Purina PetCare moves category management strategy to Metaverse with Blue Yonder and 3DVR solutions

To improve buyer expertise and satisfaction, retailers try to present a customized assortment and easy-to-understand product show of their shops. That’s why Nestlé Purina Petcare, a number one pet merchandise producer, efficiently carried out Blue Yonder’s category management resolution built-in with 3DVR Solutions’ 3D Virtual Reality know-how (3DVRS) to assist its pet care companions.

Purina is the #1 pet care firm within the US, providing greater than 20 manufacturers throughout the US and feeding 51 million canines and 65 million cats yearly. Purina supplies planograms to retail companions to design cabinets to promote merchandise that meet buyer wants. However, with restricted journey in the course of the Covid-19 lockdown, his colleagues wanted an alternate approach to work with their colleagues remotely to replicate vital duties that may in any other case be achieved in a bodily planogram or storefront.

3DVRS’s revolutionary Retail Visualization Suite (RVS) digital actuality (VR) headset resolution combines Blue Yonder planogram information with the newest digital actuality headset to present a totally interactive networked avatar-based merchandising resolution. This built-in resolution brings individuals from all over the world a shared expertise within the metaverse the place they’ll plan, current and work together. The built-in resolution is now obtainable to different corporations wanting to handle comparable challenges.

Thanks to this built-in resolution, Purina has achieved a number of essential benefits:

  • It eradicated the necessity to be in a brick-and-mortar retailer to make shelf choices, bringing individuals collectively within the metaverse, which in flip decreased the environmental affect of much less journey and decreased coaching prices.

  • Reduced shelf design time utilizing an interactive planogram earlier than transferring precise product.

  • Actual components are concerned in shelf planning.

  • Collaborated with retailers to enhance the in-store buyer journey and share greatest practices globally.

“The integration of 3DVRS with Blue Yonder affords flexibility, pace and scale, enabling us to successfully deploy throughout the enterprise. The evolution from desktop digital actuality to networked avatars within the RVS VR Headset resolution was seamless. Now we are able to nearly maintain conferences within the metaverse, work together with retailer layouts, merchandise and improvements, permitting us to be on the forefront,” mentioned Purina Training Manager Gene Feldman.

Together, Blue Yonder’s category management and 3DVRS RVS VR headset solutions have enabled Purina’s retail companions to make quicker, extra correct and localized placement choices to assist their clients discover the merchandise they want. offering higher buying and service. .

“Purina is a unbelievable associate for innovation as they’re at all times on the lookout for the newest know-how to give their enterprise an edge. The challenges they offered transcended technological boundaries. Our integration with Blue Yonder provides us the flexibility to help nice corporations like Purina. It’s nice to deliver new applied sciences to market that make an actual distinction. It’s wonderful what we have achieved collectively to date, however I really feel there’s much more to come,” mentioned Nigel Hemer, CEO and founding father of 3DVR Solutions.

“Working with 3DVRS has allowed us to deliver Blue Yonder planograms to life within the metaverse, the place customers can store, assessment, work together and meet as avatars to supply cabinets that meet buyer wants. This is know-how at its greatest, and Purina was one of many first corporations to benefit from it. By making a tradition of innovation and thought management throughout the group, Purina is constructing a terrific office for its retail companions and associates,” mentioned Philip Teschemacher, company vice chairman of producing for Blue Yonder in EMEA.

Additional assets:

About Nestle Purina PetCare

Nestlé Purina PetCare creates richer lives for pets and the individuals who love them. Founded in 1894, Purina has helped canines and cats dwell longer, more healthy lives by offering science-based dietary improvements.

Purina makes a few of the most trusted and well-liked pet care merchandise on this planet, together with Purina Cat Chow, Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our greater than 8,700 associates throughout the U.S. are pleased with our trusted manufacturers of pet meals, care and litter, feeding 51 million canines and 65 million cats every year. Purina’s greater than 500 scientists, veterinarians and animal care professionals guarantee our dedication to unsurpassed high quality and vitamin. Purina promotes accountable animal care via our scientific analysis, our merchandise and our help of animal-related organizations.

Over the previous 5 years, Purina has donated greater than $150 million to organizations that deliver collectively and take care of individuals and pets, in addition to people who assist our communities and the atmosphere thrive. Purina is a part of Nestlé, a world chief in vitamin, well being and wellness. For extra data, go to or enroll right here for the newest Purina information.

About 3DVR Solutions

As Blue Yonder’s world know-how associate for 10 years, 3DVRS makes use of Blue Yonder planogram and CAD information storage to create extremely visible 3D environments, enabling retailers and suppliers to plan, design and reply to quickly altering market situations. 3DVR’s distinctive digital actuality resolution design affords automation, pace and scale with out the dependencies and inherent prices. 3DVR helps Blue Yonder clients worldwide, together with Microsoft Azure clients.

About Blue Yonder

Blue Yonder is a world chief in digital provide chain transformation and cross-channel commerce implementation. Our end-to-end cognitive enterprise platform permits retailers, producers and logistics corporations to higher meet buyer demand from planning to supply. With Blue Yonder, you will join your information, provide chain and retail operations to unlock new enterprise alternatives and drive automation, management and orchestration to make extra worthwhile and sustainable enterprise choices. Blue Yonder – Realize your

Blue Yonder is a trademark or registered trademark of Blue Yonder Group, Inc. Any model identify, services or products talked about herein utilizing the identify “Blue Yonder” is a trademark and/or property of Blue Yonder Group, Inc. All different firm and product names could also be logos, registered logos or service marks of the businesses with which they’re related.

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