The metaverse continued as one “Expandable Concept” Instead of consolidating in 2022, in accordance with the experts surveyed Power360.
Rafael Moura Cardoso, professor of psychology on the University of Brazil, said that the metaverse consists of: “create an interplay setting that mimics or approximates our bodily interactions”. In the evaluation of Carlos Afonso Souza, director of ITS (Institute of Technology and Society) in Rio, the digital universe. “Arrived however not prepared”.
The figures of final yr’s monetary statements present the situation of uncertainty. According to enterprise consulting agency McKinsey & Company, investments within the metaverse doubled within the first half of 2021 in comparison with 2021 (from USD 57 billion to USD 120 billion). Here full (7.4 MB, English).
Despite this, Facebook father or mother Meta continues to be trying to revenue from the break up. The firm misplaced $9 billion Reality Labs (division of the metaverse) within the first 3 quarters of final yr. Program losses whole almost $20 billion for the reason that 2021 program started.
A YEAR OF ENTHUSIASM
For the Digital Platforms Teacher and Basic recreation objects ESPM (Escola Superior de Propaganda e Marketing), Vince Vader, “pleasure” (enthusiasm) is the phrase that defines the metaverse in 2022. According to him, the group. participant continued as a serious participant within the digital universe by way of digital video games similar to roblox:Minecraft and fortnite.
Furthermore, over the past yr, main manufacturers have invested within the metaverse to extend their attain. Volkswagen, for instance. has began It Purpose Latest version, the digital universe’s model of the well-known automotive. The 1st was additionally held Metaverse Fashion Week on the platform Decentraland:which has introduced collectively manufacturers similar to Tommy Hilfiger, Paco Raba and: Dolce & Gabbana.
“Brands go the place they’ve probably the most customers”mentioned Professor Ildeberto Rodello from FEA (USP (University of São Paulo) Faculty of Economics, Management and Accounting in Ribeirao Preto (SP).
However, the experts he spoke with Power360 famous that the metaverse didn’t consolidate as anticipated after Facebook modified the corporate’s title to Meta in October 2021. “Skip Immersion Problem”Vader said.
For the UnB psychology professor, there are 2 primary causes which have made it tough to decide to the metaversion within the Brazilian context. “The first state of affairs, in reality, is to have the ability to clarify to the overall inhabitants, the women and men who’re going to make use of this platform, what it’s about. The 2nd issue is [o usuário] you need to purchase, for instance, digital actuality glasses, which aren’t low cost.”.
THE FUTURE OF THE METAVERSE
For 2023, the digital universe is anticipated to proceed to evolve with a deal with leisure. The primary developments on this yr’s metaverse needs to be the strengthening of recent applied sciences similar to 5G and the usage of avatars, decentralized financial transactions with cryptocurrencies and advertising in area.
“I feel that 2023 would be the yr of many on-line video games, together with cellular video games. We are nonetheless hooked on know-how. However, the gaming trade will proceed to develop and will develop into different industries.”mentioned the ESPM professor.
In addition, the regulation of the metaverse in Brazil and different nations must also be mentioned extra, with pointers similar to real-time content material moderation and the formulation of laws targeted on the safety of person information within the area.
Regarding information safety, Carlos Afonso Souza mentioned that “The metaverse will more and more require intensive processing of private information [porque] it expands a world of signifiers that may result in, for instance, identification with an individual.”
According to Ildeberto Rodello, the yr 2022 was marked by higher information concerning the idea of the metaverse. For him, “The The tendency is an increasing number of for Brazilians to enter the metaverse.”.
“Brazilians are very open to technological innovation. Today, it is among the nations that use social networks probably the most and performs an vital position within the world area by way of e-commerce.”– he introduced.
The monetary outlook for the digital universe can also be promising. According to a McKinsey & Company report, the metaverse market is estimated to be value US$5 trillion by 2030.