Metaverso, autonomous shopping and specialty cuisine are innovations at the GI meeting | National ASN:

The V International Event on Geographical Indications and Collective Marks, which can happen from December eighth to tenth in Curitiba (PR), will current innovations in the approach of understanding and consuming Geographical Indication (GI) merchandise. : At the meeting, it is going to be attainable to take a digital tour of areas with IG in Paraná and even purchase merchandise in another approach. The information additionally reaches the kitchen. Chefs from eating places in the capital metropolis of Paraná have developed unique dishes with IG substances that will likely be offered throughout the week of the occasion.

In complete, 26 eating places joined the “Origin Week”. Dishes ready embrace Caiçara Cozinha Litorânea, made with shrimp from the Costa Negra (CE); Ostra Bêbada, a dish with oysters or gratin with Queijo da Colônia Witmarsum; the curry pasta made with Bracatinga honey-glazed pancetta (GI from the southern Brazilian plateau of Santa Catarina), parsnip mashed potatoes, caramelized onions and crispy farofa, and extra.

The Ostra Bêbada dish is made with oysters with Queijo da Colônia Witmarsum. Photo: Wagner Melo.

“This is one other strategy to publicize and give visibility to GI merchandise from throughout the nation, which had its first registration in 2002. Since then, 99 merchandise have been registered. Trying to make use of a dish with meals from a particular demarcated area is a strategy to innovate,” feedback Sebrae/PR Agribusiness Coordinator María Isabel Guimarez.


Another novelty of the occasion is that the participant can have an immersive and interactive expertise in the subject. Using digital actuality glasses, it is going to be attainable to “navigate” the map of Paraná with a personalised avatar and uncover the 11 merchandise with Geographical Indication in the state.

“In the world of Metaveres, it is going to be attainable to carry Marialva grapes, Vitmarsum cheese, odor and drink Norte Pioneiro do Paraná espresso, amongst different experiences,” says entrepreneur Eros Dean Gómez of Salsa Tec By. Treinix, the firm that developed the resolution.

impartial buy

Anyone who desires to take residence IGs merchandise will be capable to purchase at Vendinha, a enterprise mannequin created in 2020, amid the Covid-19 pandemic, 100% autonomous, wherein the buyer carries out the complete buy course of and fee. Today, there are 20 shops in Curitiba and the cities of the Metropolitan Region, serving greater than 11,000 residents.

According to Henrique Cruz, Vendinha’s New Business Manager, the purpose is to get nearer to suppliers to market GIs’ merchandise in numerous elements of the metropolis.

Vendinha: enterprise mannequin with 100% autonomous procurement. Photo: Discovery

“Let’s use the occasion to speak to suppliers. They have good tales, high quality merchandise to promote. We need to assist and open the market,” he explains.

The firm’s first contact with GI merchandise passed off in 2021 throughout a enterprise spherical desk organized by Sebrae/PR.

“We are seeking to give choice to GIs, open up the market and assist native producers. Our enterprise mannequin permits us to work with manufacturers that are totally different from the norm. We are searching for merchandise with added worth, sensory and gastronomic high quality, which are wealthy in content material,” says Cruz.

The V International Event on Geographical Indications and Collective Signs – Brazilian Origins will likely be held in a hybrid format, with face-to-face actions at the Curitiba Memorial and on-line transmission in Portuguese with simultaneous translation in English, Spanish and French. Planned occasions embrace technical panels, workshops, festivals, lectures, displays and enterprise roundtables.

Brazil at present has 99 IGs. Another 70 requests are in the pipeline and must be submitted to the National Institute of Industrial Property (INPI) by 2024.

The occasion is organized by Sebrae, INPI, the Ministry of Agriculture, Livestock and Supply (Mapa), the World Organization of Industrial Property (Ompi) and the Brazilian Association of Geographical Indications (Abrig) and has the assist of the Ministry of Economy, Municipality. Curitiba, Paraná Secretary of Agriculture and Supply, French Embassy and European Union Intellectual Property Institute (EUIPO).

V International Event on Geographical Indications and Collective Signs
Time: December 8 to 10, 08:30
Location: Curitiba Memorial
Address: Rua Doutor Claudino dos Santos, 79
Information and free registration.

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