Lives takes place after the pandemic, and the streams focus on shows in the metaverse

Vaccination advances have made 2022 a yr of reunification, however a few of the habits that marked social isolation amid the Covid-19 pandemic are nonetheless on the rise in Brazil. One of them is watching concert events and musical performances in the consolation of your private home. The International Federation of the Phonographic Industry (IFPI) 2022 report printed final month locations Brazilians at the high of the checklist of nations that take heed to music the most on the Internet.

Even after the finish of the quarantine, 58% of Brazilians have watched concert events or different reside music broadcasts on-line. The index decreased from 2021, which was 61%, however stays the highest in the world.

The development additionally seems in the worldwide area. In the score, Mexico is second after Brazil with 54%, and South Africa with 53%. They occupy the identical place as in 2021, however elevated their figures, which had been each 44%.

Brazil is the primary shopper in 2022, adopted by Mexico and South Africa

For physician and specialist in sociology music enterprise, Dani Ribas, director of Sonar Cultural Consultoria, the knowledge shows a development that has already been acknowledged by these working in the space. “We use and undertake applied sciences as they develop into in style. At the starting of the pandemic, we did not have the expertise to place a top quality present on-line or with each musician recording and streaming from their house. Today it’s potential, and it’s not tough,” he explains.

According to the knowledgeable, though the nation is at the peak of the champagne impact, the place individuals are so keen to go away isolation that there’s a massive and speedy enlargement of occasions and concert events, on-line ought to facilitate a extra inclusive setting in music. .

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“Cultural actions have completely different audiences. From the youngest, who wish to go locations not solely due to the attraction, but additionally due to the complete sociability of life, to the aged inhabitants, for instance, with youngsters, who finally can’t exit as a result of they’ve nobody to go away the baby. . Therefore, there ought to be a pure social segmentation, which occurs in the case of all applied sciences,” Ribas assesses.

The development, in keeping with Dani Ribas, doesn’t compete with reside music, which ought to stay dominant. “It is essential for the manufacturing chain, for the artists themselves and for the public, particularly the youth, however it’ll keep on-line as a result of there’s a technological risk and as a result of as soon as this demand is created, it’ll all the time be there,” he says. .

“We need to assume that cultural symbols have a worldwide circulation, so if we restrict ourselves to face-to-face conferences, I’ll by no means see a present that takes place on the different aspect of the world. Or even in Europe, in the US, so I feel it is necessary that it’s preserved, and I feel there’ll all the time be an viewers keen to pay for it,” he provides.

Dani Ribas, Director of Sonar Cultural Company

More on-line gigs in 2022!

Considering the development, Globoplay was certainly one of the platforms that invested the most in live performance broadcasts in 2021. In the interview. metropolises, the platform’s director of audiovisual digital merchandise, Teresa Penna, famous the outcomes of the technique. It reveals that consumption of this content material in 2022 was 4 instances larger than in 2021.

Among the most watched content material, Teresa highlights Rock in Rio, Lollapalooza, Carnival, and the birthday commemorations of Caetano Veloso, Milton Nascimento, and Yvette Sangallo.

“This kind of content material reinforces the platform’s place as an amazing promoter of nationwide tradition by music. Every yr we enhance our operations at these occasions and supply a greater expertise to subscribers.”

Teresa Penna

“This is the case with Rock in Rio, which had a 4k sign with higher definition, readability, extra coloration and picture depth. Another newer instance is Gkay’s Farofa, which is broadcast reside Globoplaywhich was a hit in consumption. it was amongst the high 3 reside music occasions in 2022 with the highest consumption inside hours,” he provides.

According to the government, the platform already has initiatives in this regard for 2023 and displays and research the experiments carried out in the metaverse as a software that may contribute to the democratization of entry to creative performances. “Our planning for subsequent yr consists of reside streaming nice shows like Lollapalooza, Circuito Sertanejo and The Town,” he concludes.

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