lack of creativity in the new generation

Thais Monteiro
December 14, 2022 – 6:00 a.m

A 12 months and three months in the past, Marcos Mion began a new job at TV Globo as presenter of cauldron🇧🇷 The job was short-term, contemplating that the objective of this station was to exchange the program with one other program. The industrial and vital success meant that the attraction was improved, it was restructured in the system and that Mion’s involvement in Globo grew.

Marcos Mion works with Globo’s gross sales division for {couples} offers (Credit: Pedro Dimitrow)

Since then, Marcos Mion proved the reality Canal of Love, at Globoplay, Lollapalooza and Rock in Rio, with Multishow and Bis, Criança Esperança, Miltishow Award and Professionals of the Year award. Meanwhile, he continues as a digital content material creator and ebook author.

The presence of new positions in the Globo ecosystem has additionally made him and his crew resolve to create 4 giant quotas in order that his standing is in keeping with the high quality. Currently, these quotas are occupied by TIM, Itaú, Mercado Livre and Chevrolet.

With these sorts of pals, Mion lives a time of nice collaboration and freedom to create collectively. Cooperation additionally exists with the industrial division of Globo, with which it communicates to attempt to safe advertisers who present curiosity in it, additionally half of cauldronand vice versa.

“We work collectively in order that we do not trigger issues for the species that I’ve and which might be on the record. When I’m about to shut the contract, I contact Globo so we are able to shut collectively. So we have been in a position to do a 360º job. The marriage of the gross sales division”, he says.

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At Meio & Mensagem, Mion shared the modifications he has seen in his work in phrases of high quality and gave his opinion on the design of small gadgets.

Meio & Mensagem – In the final 12 months, you might have signed a partnership with a number of manufacturers. In your opinion, is that this success associated to going to Globo? Since then, has there been a change in your strategy in relation to the model?
Marcos Mion –
What modified the most was the independence of manufacturing for these manufacturers. I’ve a terrific crew, an inner growth crew and we co-create with manufacturers. Having this respect and belief is one thing that has been there for a while, however we did not have these long-term contracts to have the ability to say “oh, belief”. When we entered the Globo weekend, we determined that I might have 4 grasp courses, as a result of we have now to guard ourselves and do a job properly finished. Unfortunately, I needed to say extra. One-off actions are efficient and good. They are in a position to occupy a number of completely different niches. An extended, actually lengthy contract, that you just point out for organizations and different teams of the firm is an excessive amount of.

M&M – How do you employ your talents?
Mion –
I’m very devoted, as a result of if you’re creating you have to have a large assortment of drawings with references. You should have a tradition of excellence in any topic. My job requires me to be curious, as a result of when a subject comes up, I’ve to have the background to cope with that matter. The train is to determine your self. My crew will ship the related gadgets. Another secret is to encompass your self with individuals who encourage you and say no after they suppose it is not the case. One of the issues of this new generation is that they’ve their very own creations. You do not undergo a filter earlier than posting and sometimes produce low high quality content material. It is an occasion in the making and powerful sufficient to be accepted. It’s completely different than making a video for my bubble. It takes many layers of saying “no” to develop into a grasp. It’s completely different from having somebody who simply claps. When we’re creating content material for the public, you have to be very cautious and know what you’re doing.

M&M – You have been half of MTV Brasil, which represented a new method of speaking with younger folks and for younger folks. How do you see the course of of creating content material for new generations?
Mion –
I am unable to go away anymore. Disengagement, lack of depth, lack of motivation, lack of work is in management as a result of, one way or the other, folks have understood that it’s sufficient so that you can get consideration, it’s sufficient so that you can need to be sturdy earlier than you’re worthy. Television is partly guilty for this, as a result of by the time we put that actuality present on the display screen, it grew to become a ardour. The one that was seen started to know that if he simply sat on the sofa and acquired up from time to time to do the check, it could make him an individual who’s beloved, in the eyes of others, worthy and prepared to pay attention. This occurred on TV, however I feel it triggered the conduct of individuals who watched it at a time when artistic energy left the palms of the broadcaster and was democratized in the palms of anybody by means of cell telephones and social networks. This took a really low stage in phrases of creativity. It is a really harmful time, as a result of this subsequent generation is properly established in the understanding {that a} small play or a video of seconds is what’s going to put them on the scale of having an promoting contract. I pray that there shall be a company to seek out the content material that goes down. If folks do not learn conventional, do not know historical past, they do not transfer folks, present generations, go away issues which might be discovered and reside. You must decide to creating high-quality content material as a result of the high quality is sinking with a low bar and I do not know what gives you one other generation. New builders shouldn’t be fooled by lovers. Don’t be fooled by the quantity of opinions. People ought to perceive that he can play, however then he opens his community for a motive, there are few who want a megaphone to talk. Capture the expectations of your followers who’re ready for the subsequent little dance and ship messages speaking about your struggles. Approach folks with empathy.

M&M – You are very related to social networks and conduct in normal. Now we’re seeing the emergence of new varieties of monetary transactions and relationships primarily based on Web 3.0, corresponding to NFTs and the metaverse. Do you see the prospects of TV in this world? What do you concentrate on this information?
Mion –
I’ve one objection to horror tales like this. When everybody rushed out to affix the loopy story, they referred to as me at the workplace and needed to do my model and I stated no. Because I’m a father, I’ve loads of accountability in actual life out right here and me, my youngest, Stefano, may be very into video video games. He has one of these actually cool glasses. If I do not take away him, that child does 15 hours straight. So I’m very conscious and really involved about leaving this universe of the metaverse and being immersed away from my dwelling. If that is going to be one thing that basically modifications our lives, then I’m going to… You know what, I’m most likely going to be in the reverse intercourse. I am unable to help it, it is not half of my conscience, it is not half of my style. I will be unable to help, say “I feel it is going to be good for everybody to be a shell and reside in one other nation”. And you go to the metaverse health club? Man, to me the unspeakable factor could be somebody going to the health club. I even perceive so that you can meet somebody who resides in Europe as you have been current, now see life? Damn after I learn that there’s a health club in the metaverse I stated “ah, take it”. In that sense I’m old skool, I haven’t got a lot and I do not suppose we must always change in this fashion.

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M&M РPeople who work with you find yourself taking your method of talking, speaking with followers like Ita̼zola or TIMzeira. How does this course of occur?
Mion –
It’s a terrific present of confidence, however none of these occasions got here from us. These concepts got here from another person. When you get to the level the place manufacturers are on the lookout for you, they begin a dialog and need to get into your house and state of thoughts, that is when issues work. When I obtain paperwork, I’ve to chop some issues, as a result of in any other case this transformation in language is all. It’s actually surreal. These are the issues I did after I was 15 and 16. Seeing huge corporations desirous to movie in type The Worst Pieces in the World [programa da MTV Brasil do qual foi apresentador] I say: rattling, the worst received!

M&M – You participated in the protection of Rock in Rio by Multishow. You have a musical tv present background. Are there plans so that you can proceed working with this and different Grupo Globo verticals?
Mion –
Yes, I noticed that I used to be not only a homeboy cauldron as a recreation and music man when I’m forward this 12 months I went to see my article and I noticed that I used to be speaking about cauldron and video games. That is my root. The entire starting of my life as a speaker is music and the Caldeirão itself right this moment is an enormous stage for weekly reside music. We do a mini pageant each Saturday. The nice democratic pageant has every kind of music and I need to have it in my program. That’s one thing I’ve already finished on MTV, I’ve finished it on Record and I’m in a position to do it on Globo. Anchoring festivals is absolutely cool. I proceed to do Lollapalooza, The Town and Lollapalooza and Rock in Rio 2024. I already work for all the Globos. I actually need to be in line with the mission in Globoplay, I’ve been speaking to Erick Bretas loads about it. I have already got a ready-made and delightful product that I actually needed to suit into Globoplay. I’m open, on PayTV and no streaming.

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