Johnnie Walker no Metaverso becomes the first whiskey brand in this universe from Brazil

Johnnie WalkerDiageo’s portfolio whiskey has simply arrived at Metaverso, activating in partnership with Outplay’s Cidade Alta server, reinforcing its pioneering spirit in technology-related innovation. Created by AlmapBBDO, the promotion has a number of deliberate activations and guarantees excessive visibility in Cidade Alta to convey the brand nearer to this universe.

In the tallest constructing in GTA RP, the brand may have an unique bar with two flooring and an enormous Striding Man, the image of Johnnie Walker. Jetpack, mission, Black Tonic Highball drink and reward are a few of the sights for Metaverse. Players will be capable to participate in the Highball quest and acquire a Keep Walking jacket pores and skin upon completion.

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Johnnie Walker in the Metaverse

The on-line social gathering at Cidade Alta shall be streamed reside by streamer Victor “Joker” Augusto on Twitch on Monday, September 19, so everybody can observe the journey with a Black Tonic Highball drink. Spectators may even obtain a reduction on Diageo’s e-commerce The Bar through a QR Code.

In addition to the digital social gathering, Johnnie Walker may even be current at the first solo version of BGC, the occasion hosted by Coringa, which brings collectively Metaverso, music and vogue, and can happen this Saturday, September seventeenth in São Paulo. Paulo with a bar in the occasion field.

“Looking for innovation in know-how, with the promotion at Cidade Alta we launched Johnnie Walker to Metaverso, bringing the deep experience of a serious Brazilian whiskey brand and the first to drive activations in the new world. In this method, we’re breaking down the boundaries between bodily and on-line environments and strengthening our progressive spirit,” says Juliana Ballarin, Diageo’s Scottish Marketing Director.

“Thinking to higher discover the potentialities of Metaverse, Outplay is reworking the method it really works, believing in the transformation of occasions into figital occasions, BGC has turn out to be bodily, however with out shedding the digital essence with Metaverse. The revolution for the market may be very constructive to convey collectively those that have an interest in this universe, however with individuals who reside that actuality. Thinking as a enterprise, the activation with Diageo highlights for main manufacturers how the method we talk is evolving to be nearer to customers,” stated Paulo Benetti, CEO of Outplay.

AlmapBBDO provides that the challenge highlights Johnnie Walker in this new actuality, which has attracted a primarily younger viewers, the foremost goal of the brand.

About Diageo

Diageo is a world chief in the premium section with a set of manufacturers in the spirits class. The portfolio contains manufacturers resembling Johnnie Walker, Tanqueray, Smirnoff, Old Parr, Gordon’s, Baileys, Cîroc, Guinness and Ypióca, amongst others. Diageo is a multinational firm that operates in 180 international locations. The firm’s shares are traded on the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For extra details about Diageo, its staff, manufacturers and efficiency, go to the Diageo web site. Learn extra about accountable ingesting at DRINKIQ. Drink good. Do not share with anybody underneath 18.

About Outplay

OUTPLAY is the main brand activation and metaverse improvement firm in Brazil, specializing in constructing metaverses resembling Cidade Alta, which has greater than 2 million views per day throughout all streaming channels. In addition, it represents and manages a portfolio of over 500 influencers, offering end-to-end options and assist to assist them optimize their content material manufacturing.

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