Game VR is featured in BBB23. Will technology be the future of the business? –

A digital actuality (VR) online game promoted by Coca-Cola was one of the highlights of the latest BBB23 social gathering. Will technology be in a position to revolutionize the world of digital video games?

The twenty third version of Big Brother Brasil continues to be one of the most commented subjects on social networks. A celebration was held on Wednesday night (1) in honor of the chief of the week, Antonio Carlos Junior, higher often called Cara de Zapato.

The fighter, a Paraiba native who has labored in the UFC and at present competes in the Professional Fighters League (PFL), gained a celebration themed round his occupation. Among the differentials was a dance flooring in the type of a dueling ring and belt. However, the most consideration-grabbing merchandise was the digital actuality sport that allowed the chief and different members of the home to enter the fray.

Promoted by Coca-Cola, which has already explored the technology in different promoting efforts, the sport obtained a optimistic response from viewers of the actuality present. “I’d wish to be in these digital actuality glasses” stated person on Twitter and the different commented “Virtual actuality glasses in the center of the social gathering, the shoe simply reinvented the final social gathering sport.”

However, the sport additionally drew consideration for having technical points throughout the social gathering. At some level, the present’s manufacturing crew needed to step in to repair the points, which did not go unnoticed by followers.

Will VR be the future of the business?

Despite gaining consideration, VR glasses should not new to the gaming business. Sony, the creator of the well-known collection of PlayStation consoles, launched its personal mannequin in 2016.

Although the product has a big gross sales quantity, it has not been broadly adopted, primarily by the extra hardcore gaming neighborhood. However, which will change as sport corporations look to additional discover the metaverse. Last 12 months, Nintendo’s former president stated business corporations would lead the approach in technology adoption.

Also, due to Big Techs, glasses and different digital actuality merchandise have change into increasingly more standard. Apple, for instance, plans to launch its personal mannequin later this 12 months. Meta continues to take a position in the business, even after dropping billionaires final 12 months.

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As for Big Brother Brasil, this is not the first time that the program promotes VR technology.

Last 12 months’s contestants Arthur Aguiar and Paulo Andre took half in a promotion involving the metaverse, the place they explored a dwell digital actuality atmosphere.


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