In a press convention held on Wednesday (14), Ford introduced that it’s going to launch 10 new merchandise in the Brazilian market in 2023.
Products that purpose to set up the model are much more aggressive in the segments that have come to occupy a central place in Ford’s nationwide technique, in phrases of vehicles, SUVs and business automobiles.
The vehicles are in a conspicuous place
Starting with the acquisition section, Ford had already strengthened this yr import from Maverick Hybrid to the world, together with the F-150put up full measurement which is able to repeat right here in Brazil the fierce battle it has with the Ram 1500 and the Chevrolet Silverado of the USA.
It is value noting that the Ford F-150 has been the best-selling automotive in the United States for greater than 40 years and, in accordance to all indications, the begin of gross sales of the mannequin in Brazil ought to happen in the first half of 2023.
So far, Ford has not gone into element about the technical specs chosen for the F-150 aimed toward our market.
The Maverick Hybrid, too, will likely be the first electrical supply truck to be offered in the nation.
According to preliminary information launched by Fordthe innovation will have an autonomy of greater than 800 km and brings below the hood the 2.5 petrol engine related to the electrical automobile.
Focused on recreation and concrete use, the traction in the Maverick Hybrid happens solely on the entrance wheels. In the USA, the energy meeting offers up to 193 hp of mixed energy and 21.4 kgfm of torque, figures that will change due to compatibility with Brazilian oil.
The most superior Ford of 2023 needs to be due to the begin of a brand new era of Rangersthe mannequin will proceed to be produced in Argentina.
In addition to the improved form and improved design, the pickup will launch diesel engines and may even depend on the possibility of a 3.0 V6 turbodiesel of 240 hp.
We nonetheless don’t have a concrete prediction for the date of the presentation of the new Ranger in Brazil, since the begin relies on the completion of the manufacturing course of in Argentina.
Ford additionally expects to improve in 2023 the similar good time transit presently registered in Brazil.
One of the confirmed fashions is the automated van possibility, which will likely be offered in the “minibus” model for 15 or 18 passengers and the “lengthy van”, the latter with a size of 12.4 m.3 of load. The starting of the sale of automated transit scheduled for the first half of 2023.
In the second quarter of the following yr, it will likely be the time of the launch of the most fascinating model of the mannequin, in this case Transit Chassi, which is able to have a model with 3,500 kg or 4,700 kg of PBT. The Transit Chassis can be utilized for functions reminiscent of winch-platform, ambulance, dry cargo, refrigerated trunk, dry cargo trunk, amongst others.
Another excessive level of the van in Brazil will likely be the sale of the E-Transit, a guide with 100% electrical propulsion of the mannequin. With a 68 kWh lithium-ion battery, the E-Transit will have a most vary of 317 km (WLTP route) relying on the model, surroundings and utilization patterns, Ford data.
Among the electrified fashions, in addition to the Maverick Hybrid and E-Transit, Ford additionally deliberate the Mustang Mach-E to arrive in Brazil in 2023.
The electrical crossover has catalogs with rear or all-wheel drive and mechanical settings with 258 or 465 hp, in addition to autonomy from 370 to 480 km. Ford, to this point, has not but specified the configuration chosen for the Brazilian market, however the innovation will likely be a product with a great checklist of specs for individuals who need to park a automotive with this sort of drive in the storage.
In the SUV phase, we have some bets on what Ford can carry to the Brazilian market in 2023, all of which, it is vital to be aware, nonetheless with none official settlement from the firm.
The first of these is in the importation of bronco to Brazil, finishing the household now listed completely by Bronco Sport right here.
The product, a sturdy SUV with excessive off-road capabilities, has loved nice gross sales success in the US since its launch. In Brazil, it would even be a direct competitor to the Jeep Wrangler, a product exported solely to Brazil with a 272 hp 2.0 turbo engine and an 8-speed automated transmission.
The second guess is in giving it Equator Sport as a “new” Territorya transfer already made by Ford in different markets the place the present mid-size SUV is offered.
The Equator Sport/Territory has already been seen a number of occasions in Brazil performing checks that exhibit the model’s objective. With a daring look, ample inside house and a great trunk, the Equator Sport will put Ford in a really aggressive place in the phase.
With these plans, Ford hopes to develop over the market in 2023.
To present its manufacturing companies in Brazil to strengthen the improvement of equipment from the nationFord experiences that its operations in South America will improve to 5 consecutive quarters of revenue.
The model now has a community of 110 dealerships all through Brazil.
??For Ford, the identify of the sport in 2023 is progress. And, as a result of of that, we’re bringing these merchandise to compete in segments that we weren’t in earlier than“, concludes Daniel Justo, president of Ford South America.
Ford F-150: Ram 1500 competes in Brazil in 2023
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