Fiat at CES Las Vegas 2023: World Premiere of FIAT Metaverse Store | SEGS:

· Fiat returns to Las Vegas CES with two nice sights, highlighting the electrical 500 in two revolutionary model designs, pursuing the philosophy of “tech made straightforward”.

· The world premiere of the FIAT Metaverse Store to a North American viewers, the primary interactive showroom within the metaverse, at the Microsoft sales space.

· The new 500e can also be on show at the Stellantis stand to announce its partnership with Free2move for more and more sustainable city mobility.

Fiat is again at the Consumer Electronics Show (CES) in Las Vegas, the world’s most influential high-tech occasion. The model is represented in two fundamental sights, that includes the electrical New 500, the flagship of Fiat’s electrification technique.

CES takes place in Las Vegas, United States, till subsequent Sunday, January 8, and is the worldwide innovation stage for Fiat, a worldwide model that promotes a “technologically straightforward” strategy for all. Fiat presents to the general public for the primary time the world’s first interactive metaverse showroom, the FIAT Metaverse Store. This revolution in buyer expertise is made potential by our partnership with Microsoft and Touchcast.

Recreating the showroom really feel at residence, the brand new product is on show at the Microsoft sales space positioned in West Hall #6017. In addition to the metaverse retailer, the New 500 can also be the middle of consideration within the Free2move space of ​​the Stellantis sales space. Both initiatives mirror Fiat’s core values ​​of prioritizing buyer wants whereas remaining socially related in an period of steady change.

Driving Change in North America

At the Los Angeles Auto Show 2022, Fiat CEO Olivier Francois and Stellantis Global CMO formally introduced the launch of the brand new Fiat 500e in North America within the first quarter of 2024, and the FIAT Metaverse Store might be one of the important thing innovation pillars. For the US launch of the Fiat electrical icon. The model goals to reinvent the client journey within the United States by reversing the paradigm by which, as an alternative of going to a dealership, the model takes the procuring expertise instantly into the client’s residence.

Fiat is really moving into its innovation position, constructing on its success in Europe to experiment and break new floor in North America, utilizing its management to transition to electrical, renewing its dedication to steer prospects into the longer term of mobility. The electrical 500 goes on sale in Brazil from 2021 and is a key half of the Fiat model’s electrification technique in South America.

FIAT Metaverse Store. revolutionizing buyer expertise

Launched final December in Italy, the FIAT Metaverse Store places the model at the forefront, providing an immersive, easy and customer-focused expertise. Inside the shop, prospects can uncover, alter and even buy Bocelli’s New 500 La Prima, with a showroom really feel. In addition, they’ll additionally rely on humane service because of the FIAT Product Genius, an professional able to reply any buyer query. Accessible to all applied sciences, the shop doesn’t require a digital actuality (VR) headset or different gear.

Fiat and Free2 are shifting collectively for extra sustainable city mobility

The lights shine on the New 500e 3+1 in customized Rose Gold paint, which is on show as the one car on the Free2move sales space. The collaboration between Fiat and Free2move stems from the shared objective of constructing a extra sustainable city mobility ecosystem as half of its mission to make electrical autos extra reasonably priced. Both manufacturers are engaged on a novel worth proposition that goes past leasing, automobile sharing and subscription. Customers will be capable of benefit from the 360° Free2move expertise in a Fiat car for a couple of minutes, just a few days and even months. This providing permits prospects to customise their rental contracts and associated companies primarily based on utilization with a single bill, instantly from a devoted app.


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