Citroen wins Digital Brand of the Year at Autoesporte Car of the Year Awards | SEGS

– Conquest celebrates progressive cross-platform marketing campaign with new C3

– Actions on social networks, metaverse and influencers reinforce product attributes with SUV perspective, accessibility and flexibility
– The award’s judges additionally thought-about the totally different interfaces a model communicates with its prospects all through the shopping for journey

Last week, Citroën celebrated a victorious 12 months with one other award: the producer was voted “Digital Brand of the Year” at the Car of the Year awards introduced by Autoesporte (Editora Globo), one of the most conventional awards in the automotive trade in Brazil . Judges thought-about standards comparable to high quality of on-line service, info provision, navigation, social networking exercise, and interplay with the public.

Part of the analysis was an progressive promotional marketing campaign for the new Citroen C3, together with activations on free TV and a marketing campaign consisting of colourful and attention-grabbing productions developed by the BETC Havas company. The cross-platform motion consists of unique content material with influencer Two Lost Kids on Tik Tok and interactive missions with Novo C3 in the digital world of Complexo servers.

Those taken with the New C3 can even study all about the mannequin from the consolation of their very own dwelling because of a wise augmented actuality system that permits customers to see each angle of the New C3, together with its spacious cabin- Here’s an innovation in the panel that debuted alongside the mannequin – straight out of your smartphone display screen.

This journey continues throughout the automobile shopping for course of, which may be carried out fully on-line, from a easy, intuitive configurator tailored to the most various interfaces, together with computer systems and smartphones. In it, the buyer can find out about all the gear in every model, select the equipment that most accurately fits his wants, select the coloration and see pictures of his future New C3 in actual time.

In addition, Citroën surprises 100 consumers of the unique assortment of New Citroën C3 First Edition 1.6 NFTs with an unique NFT (Non-fungible Token or Token non-fungível, free translation) made by artist Naíma Almeida.

According to the judges for the Car of the Year awards, Citroën “prevented the apparent by investing in an promoting and advertising technique that was in sync with the market. Furthermore, it mapped all digital spheres and introduced content material to Tik Tok and Whatsapp,” they stated in a report touting the achievement.

C3’s improvements prolong far past the digital world. Hatchback with SUV perspective surprises with distinctive accessibility, aggressive restore and upkeep prices, largest trunk in the phase and unique 10-inch Citroën Connect touchscreen with Android Auto and wi-fi Apple Carplay .

In addition to the Autoesporte Digital Brand of the Year award, Citroën additionally received Best National Car at the 2023 CAR Awards and Abiauto’s Best National Car underneath 1.2 liters for 2022.

citroen model

Since 1919, Citroën has created automobiles, expertise and mobility options in response to social change. A daring and progressive model, Citroën locations serenity and well-being at the heart of the buyer expertise and presents a variety of fashions, from the Ami, an electrical mobility automobile designed for the metropolis, to sedans, SUVs and industrial automobiles, most provided in electrical or Rechargeable hybrid model. Citroën is a pioneer model in the service and a focus of its personal {and professional} prospects, with a presence in 101 international locations and a worldwide community of 6,200 gross sales and repair factors.

About Stellantis

Stellantis NV (NYSE/MTA/Euronext Paris: STLA) is one of the world’s main automotive producers and mobility suppliers. Our iconic and historic manufacturers mirror the ardour of their visionary founders and prospects for progressive services and products, together with Abarth, Alfa Romeo, Chrysler, Citroen, Dodge, DS Autos, Fiat, Jeep®️, Lancia, Maserati , Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Driven by range, we lead the world – with our aspiration to be the greatest sustainable mobility firm, not the greatest, whereas creating worth for all shareholders and the communities by which we function.


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