Brazilian brands will have a 3D island for action and activation in the metaverse


From January 20, 2023

To facilitate the entry of Brazilian vogue and magnificence brands into the Web3 and metaverse, Converge, a one-stop resolution for metaverse corporations, is getting ready to launch the Brazil Metaverse Fashion & Beauty District in March 2023.

Fashion and Beauty Brands Invest in the Metaverse – Press Release

The mission is supported by Decentraland, a 3D house managed by a decentralized autonomous group (DAO) the place the house will be situated, and developed in collaboration with Gira Studio, a Web3 studio centered on 3D creations in vogue, structure and artwork. in the discipline. .

With uncommon Brazilian references, the graphic idea for Brazil’s Metaverse Fashion & Beauty District consists of the design of a 3D island that will home a tree with totally different ranges and “nests”. a new channel of communication, gross sales and engagement together with your viewers.

Among the ranges the place vogue and magnificence brands will have their areas will be artwork galleries for exhibitions and launches of recent plastic and digital artists, catwalks for vogue exhibits, present levels, terraces, in addition to areas for speak exhibits and roundtables. . Visitor avatars will arrive on the island by boat and will already obtain details about the expertise throughout the journey.

“Our nation has unimaginable artists and brands that must be showcased to the world to make sure management in the metaverse as properly. That’s why we’re creating the Brazil Metaverse Fashion & Beauty District, a place the place we’ll rejoice Brazilian vogue and vogue. magnificence,” says Valeria Carete, COO of Metaverse at Converge.

“Initiatives like Brazil’s Metaverse Fashion & Beauty District are examples of how communities round the world can focus on the way forward for vogue, opening doorways to the intersection of digital vogue and bodily vogue, in addition to a new manner of making e-commerce. And platforms like Decentraland and different open metaverses permit brands to be a part of constructing the future web by collaborating with new creators rising in this ecosystem,” emphasizes Giovanna Graziosi Casimiro, Metaverse Producer at Decentraland Foundation.

Still beneath improvement, Brazil’s Metaverse Fashion & Beauty District will be formally launched throughout the 2023 version of Metaverse Fashion Week, which will happen from March 28 to 31 at Decentraland.

In its first version, held from March 24 to 27, 2022, MVFW had 110,000 guests who have been in a position to discover the world of wearables and digital vogue. Brands comparable to Tommy Hilfiger, Etro, Selfridges, Dolce & Gabbana, Guo Pei and Paco Rabanne participated in the occasion, which was thought-about considered one of the most profitable in the metaverse in 2022.

Brands in investing in Brazil’s Metaverse Fashion & Beauty District will be capable to buy various kinds of quotas. Each will have curation and advantages to higher make the most of the house, present public engagement and return for the corporations.

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