A look at what’s to come in 2023 – EP GRUPO | Content – Mentoring – Events – Brands and Characters

New yr, new vitality, many alternatives.

2023 is right here and right here we’re with new vitality and prepared for an incredible yr.

Our new emblem and tagline, “Brands & Characters Connection” sums up what we’re and what we will give you.

For the start of the yr, we’ve ready a particular materials with some matters that shall be circulating in our workplace, in conversations with shoppers and at occasions this yr.

Check it out

Scene in Brazil

Last yr that licensing manufacturers grew 12.3% in Brazil, turning into the eighth highest-grossing market. This yr, we anticipate it to develop much more as cooperates income promotion.

commemorative yr

This yr, two main leisure corporations are celebrating 100 years: a The Walt Disney Company and Warner Bros. discovery. With the forecast of massive celebrations, corporations ought to stand out this yr.

Most awaited sequence/motion pictures

Big premieres like Barbie, Super Mario Bros – The Movie, Transformers 6, Paw Patrol – The Mighty Movie, Trolls, Wish (Disney) and The Last of Us and Rubble and Crew sequence.

video games

Still on the upswing, this market might transfer BRL 1 trillion in 2023. Among probably the most anticipated video games, IGN Brasil talked about: The Legend of Zelda. Tears of the Kingdom, Star Wars Jedi. Survivor, Suicide Squad. Kill the Justice League, Wo Long. Fallen Dynasty and Street Fighter 6.


Nostalgia continues to develop, no matter whether or not it brings again items “former” or manufacturers that have been profitable years in the past. To title a couple of: Backstreet Boys and RBD excursions, the return of That ’70s Show (now That ’90s Show), and the return of digital cameras.

Generation Z

Now that this era has undoubtedly entered the labor and client market, it ought to occupy a fair larger place. perceive them it’s crucial and compulsory. A little about him. transformers from already created; defend themselves beliefs; model search real; social affect it is vitally vital.


Going with shoppers digitized, enabled and: receptive to information, the metaverse solely tends to develop. Gartner predicts that 30% of corporations shall be in the metaverse by 2026.

A current Family Insights survey discovered that 41% of teenagers and younger adults want spending cash the expertise than the product, and this is applicable to the purchasing expertise on gaming platforms comparable to Fortnite and Roblox.


It is the worldwide financial state of affairs weakened, with a common wave of inflation adopted by rate of interest hikes on all continents. We are seeing huge layoffs at massive corporations, together with in Brazil.

Here, larger rates of interest will curb consumption and cut back companies’ productive funding, selling a slowing down in the economic system. We can not fail to point out the Americanas disaster, which is able to have an effect on many companies and individuals.

The precedence shall be this yr get monetary savings.


THE: know-how is without doubt one of the details of retail commerce. The client is searching for quicker options, distinctive experiences and/or merchandise, extra love, cheaper merchandise and a technological purchasing course of.

Also on the rise: Social Commerce, Autonomous Stores, Recommerce and Pop-Up Stores.


While it isn’t a brand new subject, it is extra widespread now than ever. “100% of shoppers are individuals. 100% of staff are individuals. If you do not perceive individuals, you do not perceive enterprise.”

This is the organizations Careful extra individuals are concerned in all processes. Main parts: range and inclusion.

Stay tuned for our first occasion, Licensing Day, on April twelfth.


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