[인터뷰] “From simple listening to ∙∙∙ expertise” Versys Realizing Music Theme with “Meta Music System”

[스타트업투데이] With the event of the fourth industrial know-how, the best way we listened to music modified from LP tapes and cassettes to CDs, and from MP3s to stay streaming. However, the destructive angle in direction of listening to music, relying on the temper and scenario, continues to be the identical.

What would it not be like to pay attention to music whereas interacting immediately with the musicians? Versys has redefined music merchandise in order that customers can work together immediately with music within the metaverse period. If current music is proscribed to listening to audio solely, it affords new music that explores musical themes within the digital world and controls the musician’s world in accordance to private style.

“It’s been a query for a very long time,” says CEO Lee Song Wook, “Video media has turn out to be interactive, from motion pictures to video video games, however music has turn out to be interactive media.” “There was no dialogue about that,” he mentioned.

At the identical time he mentioned: “I needed to present that the musical house has expanded with the event of know-how in order that extra folks can simply take part in music.

Which mannequin of music appreciation is CEO Lee Sung Wook attempting to change?

Verses is a music know-how startup based in March 2020. The identify is taken from the “verse” that comprises the track’s message. CEO Lee Song-wook mentioned it was in his coronary heart to convey all of the totally different messages to the many individuals who love singing music.

Versys has developed Meta Music System, a synthetic intelligence (AI) primarily based music product (cellular utility). A descriptive music system is a service the place synthetic intelligence creates distinctive music for the consumer when he enters a musical world created in a digital house, explores varied musical themes and acquires gadgets. Within the neighborhood, music containing every individual’s persona may be shared and launched as NFT.

CEO Lee Song-wook launched the metamusic system as “a approach to redefine the connection between followers and musicians in order that listeners can take part collectively as creators, relatively than simply listeners or patrons of music-related merchandise.” In different phrases, it is a cellular app that permits you to play current music advert hoc.

Furthermore, CEO Lee mentioned: “In phrases of know-how, we have applied an computerized music enhancement algorithm and a visible enhancement system for the artist.” He bought it and have become an object of energetic musical appreciation. »

Additionally, Versys collaborated with musician SUMIN for the discharge , and has teamed up with world-renowned EDM musician and producer Hitchhiker to carry you the Hitchhiker music service. Metaverse Music Space can also be featured.

Versys proved its competitiveness by profitable Meta Music System’s Best Innovation Awards at CES 2023 earlier this yr. Previously, Versys additionally obtained an innovation award at CES 2022 for this In collaboration with Sumin.

CEO Lee mentioned: “We moved shortly to launch new companies, full methods, purchase patents and collaborate with main corporations and leisure platforms within the music business.” He mentioned that enthusiastic about it and proposing an answer gave good outcomes. .

In addition, final yr it received the grand prize on the Shinhan Square Bridge Hero Night held by Shinhan Financial Group, and in 2020, it received the primary prize on the “Big Star Solver Platform” organized by the Ministry of Small and Medium Enterprises. . , Startups and LG Displays with nice curiosity from the funding business.

Real consumer suggestions can also be heat. CEO Lee explains that the brand new music producer technique is actively being purchased by the youthful era.

He mentioned. “After the acquisition, I obtained suggestions from customers, and thru the descriptive music system, I discovered that I may pay $5 to $20 (about 6,000 to 25,000 received) for a brand new music product.” Devaluing the merchandise, the metamusic system may also improve the worth of music.”

Meanwhile, Versys plans to launch a brand new music product that includes fashionable musicians within the first half of this yr. CEO Lee mentioned: “With the appearance of the metaverse period, the fantasy that started in a nook of a college constructing once I was a scholar at Carnegie Mellon University, USA, steadily grew to become a actuality.” ” He mentioned.

[스타트업투데이=염현주 기자] yhj@startuptoday.kr: